The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

En Conpas estamos a su servicio

Póngase en contacto con nosotros por el medio que estime oportuno. Nuestro personal especializado le ofrecerá un asesoramiento personalizado sin ningún tipo de compromiso.



Más de nuestro Blog

Ver todos los posts

Otros productos

Zoho CRM

El software de CRM mejor valorado por los clientes

Zoho One

El sistema operativo para las empresas

Zoho ERP

ERP online sobre Zoho que refleja sus procesos de negocio

Zoho Books

Software de contabilidad en línea para pequeñas empresas

Zoho Desk

Software de servicio de atención al cliente con soporte

Zoho People

Soluciones de software de RR. HH.